Paid Marketing · Google Search Ads Setup
Google Search Ads Setup Services
Conversion tracking, keyword and ad group structure, and negative keyword lists, built right the first time so your budget isn't wasted on clicks that were never going to convert.
Why setup matters
Broad match keywords and no negative list is the fastest way to burn a budget on the wrong searches.
Search Ads reward precision. A campaign with the right keyword match types, a real negative keyword list, and working conversion tracking spends efficiently from day one. A campaign without those things pays for clicks that were never a fit, and won't know it until the budget's already gone. Search Ads Setup is where that precision gets built in.
Google Search Ads Setup, by the numbers
One-time setup, no recurring commitment required
Conversion action tracked from the very first campaign
Paid marketing services, including this one
What's included
Everything a Search Ads account needs before launch
Conversion Tracking Setup
The right conversion actions defined and verified in Google Tag Manager, so the campaign optimizes toward outcomes that actually matter to your business.
Keyword Research & Match Type Strategy
Keywords researched and grouped with intentional match types, balancing reach against relevance instead of defaulting to broad match everywhere.
Ad Group Structure
Tightly themed ad groups matched to specific keyword clusters, so every ad stays relevant to the search that triggered it.
Negative Keyword List
A researched negative keyword list built before launch, so your ads don't show for searches that look related but were never going to convert.
Our setup process
Four steps to a launch-ready account
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1
Research
Keyword research identifies real search demand and the negative keywords needed to filter out irrelevant traffic.
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2
Track Conversions
The right conversion actions are set up and verified through Google Tag Manager before any keyword goes live.
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3
Structure & Write
Ad groups are built around keyword clusters, with ad copy written to match the specific intent of each group.
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4
Verify & Launch
Test conversions are confirmed firing correctly before the campaign goes live for real.
Why businesses choose Sivaga
We build the negative keyword list first, not as an afterthought once budget's already been wasted.
Negative keywords built before launch, not after
Most accounts we audit build their negative list reactively, after seeing wasted spend. We build ours proactively before day one.
One-time engagement, clear finish line
Setup is scoped and delivered as a defined project, not stretched into an open-ended arrangement.
Hands directly into our own Management service
Since we also run Google Ads Management, setup is built to the exact standard our own optimization team needs, not a generic checklist.
Where we work
Google Search Ads setup, run for businesses wherever you're based
We run Google Search Ads setup for businesses across a growing list of cities, with dedicated local pages for the areas we actively cover. Not seeing your city yet doesn't mean we can't help.
See our work in SalemSalem, Tamil Nadu, and growing
Our team is based in Salem, Tamil Nadu, running Google Ads work on-site there and remotely across India as new location pages are added.
See our work in Salem →Setup packages
Three starting shapes, based on your account's current state
Every quote is custom, but most engagements fall into one of these three shapes.
First Campaign
For a business advertising on Google Search for the first time.
- Conversion tracking setup
- Keyword research & first campaign
- Core negative keyword list
Setup Audit & Rebuild
For an account already running with underperformance concerns.
- Everything in First Campaign
- Full tracking & structure audit
- Extended negative keyword rebuild
Multi-Campaign Setup
For businesses launching across multiple product lines or service areas.
- Everything in Setup Audit & Rebuild
- Multiple campaign structuring
- Shared negative keyword library across campaigns
Proof
The kind of setup work we do
A newer standalone offering, unbundled from ongoing management
Setup used to be bundled silently into every Management engagement. We don't have separate setup-only case studies published yet, but the technical process is identical to what every live Google Ads Management account already runs on.
Read B2B Google Ads case study →Built to feed straight into ROAS-first management
Our Google Ads Management service optimizes campaigns against real outcomes, and that only works when tracking and structure are set up correctly first, which is exactly what this service delivers.
See our Google Ads Management service →Test conversions verified before spend goes live, every time
We confirm conversion actions are firing correctly in Google's own tools before calling any setup complete, rather than assuming a tag install worked because the code was pasted in.
See our Performance Marketing work →Industries we serve this for
Search Ads setup works well across every industry we serve
Client feedback
What businesses say about our setup work
Reviews shown are representative examples pending our live Google review sync.
FAQ
Questions we hear before starting Search Ads setup
Tell us about your ad account
The more detail you give us, the more useful your first call will be.
"We had zero negative keywords for a year. The list they built cut irrelevant clicks almost immediately."
Lokesh M. · Google
Every irrelevant click is budget your best keywords never got to spend
A missing negative keyword list doesn't just waste money, it quietly starves the searches that would have actually converted.
Call our team →Ready to launch on a structure that competes efficiently?
One conversation is all it takes to see what's holding your Search account back before it even launches.
Get my free quote