B2B Industrial Equipment Google Search Ads RFQ Lead Engine
Generated 145+ qualified commercial RFQ leads in 60 days with a 65% decrease in cost-per-lead.
Understanding the Bottlenecks
High ad spend waste caused by broad-match consumer keywords, unsegmented ad groups, and generic website homepage landing pages.
How We Solved It
Restructured account with high-intent B2B search terms, added negative keyword lists, built custom dedicated product landing pages with quick-quote lead forms, and configured Google Ads conversion tracking.
Measurable Campaign Outcomes
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