E-Commerce Fashion Brand Meta Ads Scaling to 4.2x ROAS
Scaled monthly ad revenue from ₹2.5L to ₹18.4L with a 4.2x ROAS on Meta Ads (Facebook & Instagram).
Understanding the Bottlenecks
Ad spend was failing to yield profitable return due to fatigue on single static image creatives and broad interest targeting.
How We Solved It
Developed high-converting UGC video ad creatives, built custom Lookalike Audiences from high-value purchasers, deployed dynamic catalog retargeting, and optimized product landing page checkout flow.
Measurable Campaign Outcomes
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